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AnalyticsIt’s not just your kids: Millennials really are second-screen addicts
A new CTA study finds that viewers, especially those under 34 years, are distracted by digital devices while watching another screen.
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AnalyticsTelemundo brings the Spanish heat
Alongside its cross-platform property, NBCU Hispanics Plus, the VOD platform reached the most Hispanic viewers in 2015.
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AnalyticsMore than 200 million VR headsets to be sold by 2020: study
Recent data estimates that in the next four years the value of the global virtual reality industry will exceed $22 billion.
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AnalyticsIs YouTube Red paying off?
The new SVOD offers more data, more complications and more levels of complexity, but not necessarily more money for MCNs.
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AdvertisingBrand spend on video up: report
Streaming on social media grew 46% last year, according to a study by research firm L2, with Facebook expected to benefit most from this growth in 2016.
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AnalyticsPeople Are Awesome scores big on Facebook
The brand has seen a 440% growth spurt on social media in three months through strategic content additions to its library of user-generated videos.
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AnalyticsSkip the pre-roll, up the quality and other tips for streaming success
The Limelight Networks’ survey finds a growing demand among viewers for online video, but quality and price remain stumbling blocks.
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AnalyticsWildness presents Gen Z, deconstructed
A new study into cord-never kids shows zero appetite for linear television, and a growing sense that real-life experience, not technology, is what counts.
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AnalyticsRachel Levin tops Zefr list of influencers under 21
The L.A. social marketing co says some online creators have more clout among fans than late-night TV stars like Stephen Colbert and Jimmy Fallon.
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AnalyticsZachary Soreff upped to partner at Sawyer Studios
The New York ad agency specializes in campaigns for movies in the transactional VOD space, and uses data as a major part of its operations.
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