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AdvertisingVlogger, musician Dylan Dauzat signs with Abrams
The 17-year-old is increasingly influential in the digital-first demographic, with more than 21 million YouTube views and 1.6 million followers on Vine.
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AdvertisingYahoo teams with Chevrolet on branded-comedy series
SNL alum Ana Gasteyer is in the driver’s seat as the car company looks to tap into a family friendly market
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AdvertisingZefr unveils ‘Netflix for YouTube’
The tech and marketing company joined Google, Facebook and Yahoo in making big announcements at New York Ad Week.
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AdvertisingVevo takes a deep dive into music fan behavior
The report separates the millennial music fan into four distinct “tribes” to give brands better insight into the diversity within the demographic.
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AdvertisingInstagram reaches 400 million mark
The social media giant says three-quarters of its active users are living outside the U.S., with most coming from Brazil, Japan and Indonesia.
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AdvertisingYouTubers love coffee – and Star Wars
Coffee-Mate’s new campaign harnesses the reach of Matthew Santoro, iJustine and Toby Turner, with a total subscription tally of more than 13 million.
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AdvertisingMattel turns to Tongal for original YouTube content
The deal has resulted in new programming for American Girl, Barbie, Hot Wheels and Monster High, as the toy co looks to increase fan engagement.
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AdvertisingAOL Canada’s Joe Strolz moves to global role
The position will have him working on an newly inked advertising partnership with Microsoft. He will continue to oversee Canadian business.
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AdvertisingFormer AOL exec John Frelinghuysen joins Disney/ABC
The newly appointed EVP of digital media, strategy and business development is tasked with monetizing new and existing content.
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AdvertisingSuperAwesome acquires social app PopJam
The move allows SuperAwesome to tap into the U.K.’s largest kid-safe platform, and furthers plans to extend the digital marketer’s global reach.
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