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AdvertisingRetailer Aeropostale taps Viner Logan Paul
It’s all about tapping the comedian’s massive reach (8.8 million on Vine alone) for the retailer, which will ship him across the country on Black Friday.
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AdvertisingDigital talent takes viewers through the dictionary
YouTubers and Viners are part of the first online video campaign for Dictionary.com, defining the latest words inducted into the reference site.
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AdvertisingFacebook expands 360 video to brands
The new tool is being tested on the social media platform through campaigns for six international companies across several markets.
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AdvertisingDunkin’ Donuts taps Viner Logan Paul for new promo campaign
With 8.8 million followers, the comedian is the eighth most-popular personality on the video and social sharing platform.
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AdvertisingMoxy Hotels bows YouTube series
In Do Not Disturb, Taryn Southern parties it up with fellow influencers, like Flula and Mamrie Hart, in an effort to appeal to jet-set millennials.
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AdvertisingMarriott hires Freida Pinto for Two Bellmen sequel
The hotel chain’s second short film comes as consumers gain control of when, where and how they interact with brands, says David Beebe.
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AdvertisingAlibaba, Youku Tudou make merger final
In a deal worth about $3.5 billion, the Chinese e-commerce and ad-tech giant assumes 60.6% total voting power of the YouTube-like brand.
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AdvertisingIAB Tech Lab opens VAST 4.0 to industry comment
With long-form digital video content in mind, the independent, IAB-related body unveils updates to its measurement template at NYC’s Ad Ops summit.
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AdvertisingFandago brings on board Kenan Thompson
Say hello to Miles Mouvay, the SNL alum’s new character and face of the “We Love Movies” campaign.
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AdvertisingWhat to expect at Stream Con
With events for creators, fans, brands and media companies, the convention may seem hard to keep track of. StreamDaily’s got you covered.
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