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Advertising#NewFronts: Digitas pairs with Facebook for branded content studio
The marketing co also bowed the series Rise and Shine, a customizable morning show that will appear in the social media’s news feeds.
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AdvertisingYahoo touts its video strength
After a rough 2015, the former internet giant focused on building its clout as a video destination for potential advertisers.
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AdvertisingNewFronts 2016: BuzzFeed shares its Tasty strategy
The millennial-friendly news and media co has risen beyond a site known for clickbait and listicles to an empire with seven billion monthly views.
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AdvertisingAll Def Digital debuts in-house creative agency
The hip-hop-focused media co. has brought on Josh Mandel, a 20-year veteran of marketing and advertising, to lead the new brand enterprise.
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AdvertisingAOL acquires VR studio Ryot
Under the deal, Ryot will develop 360 and VR content for HuffPo, and beef up the content capabilities of AOL’s branded-content studio.
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AdvertisingVerizon and Hearst partner on Complex acquisition
The deal, which will see a 50/50 ownership structure, reportedly values the millennial-male-focused online publisher at $250 million to $300 million.
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AdvertisingShaun McBride on making a living off of Snapchat
The creator goes On The Record with his new fan-interactive series, how he’s built up the Shonduras empire, and why he’s looking to diversify.
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AdvertisingThere’s still space for 30-second mobile ads: study
The IAB survey finds viewers over 35 years respond better to tablets, but smartphones are the key to unlocking millennial audiences.
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AdvertisingClearing the waters of paid influencer campaigns
Industry insiders weigh in on what’s on the line – and what still needs clarification – when creators accept money from brands.
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AdvertisingFloSports serves up volleyball on-demand
The niche SVOD service has partnered with athletic wear company Asics to launch the new channel, which will feature live-streamed matches and original content.
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