-
AdvertisingExchange Lab hires former BBC exec as chairman
Chris Dobson is joining the programmatic company as chairman of the company’s board of directors.
-
AdvertisingIs YouTube really a “huge missed opportunity” for beauty brands?
StreamDaily asks a media buyer and a marketing exec to weigh in on a recent study that suggests influential vloggers are being overlooked.
-
AdvertisingConde Nast online video to be worth $100M ‘or more’ in five years: Santarpia
Women’s magazine SELF launches the publishing giant’s eighth video network, which includes hits like GQ’s Casualties of the Gridiron (pictured). And there’s more to come, says CNE’s EVP and chief digital officer.
-
AdvertisingCould Twitter leverage internet-TV chatter?
Marketers can hone in on those who tweet about what they’re watching on TV, but what if they want to reach #OITNB and #Betas fans?
-
AdvertisingFrom Russia with love … and chicken?
The world’s #1 purveyor of fried chicken offers customers in Moscow and St. Petersburg a finger-licking good opportunity to promote their new Bacon iTwister.
-
AdvertisingSuper Bowl ads a score for YouTube
Big budgets, big stars, big promos — Super Bowl ads are a form of entertainment. Google stats show how streaming them online is changing the game.
-
AdvertisingLincoln partners with Food Network Canada for new web series
The Shaw Media channel’s celebrity chefs are promoting the 2014 Lincoln MKZ in a new online campaign.
-
AdvertisingSome aren’t paying for HBO content and that’s OK: CEO
HBO is in the business of creating video addicts for is shows, its CEO said Thursday at a Buzzfeed event in New York City, where he was asked about a changing TV landscape.
-
AdvertisingTuning into TV accuracy in the online video ad world
StreamDaily asks BrightRoll how teaming up with broadcast ratings stalwart Nielsen might affect CPM rates. Greater efficacy means bigger bucks right? Maybe.
-
AdvertisingVimeo bets big on crowd-funded filmmakers
Video-platform Vimeo aims to further disrupt the traditional film distribution model, which has already been rocked by Kickstarter and others.
Newsletter