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AdvertisingCanadian publisher TC Media ramps up online video presence
The company’s SVP of consumer solutions Carlos Lamadrid on plans to increase the amount of original video content relating to brands like Canadian Living, Coup de pouce and Elle Canada.
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AdvertisingAd piracy study may contain ill-gotten booty
A new study claims content-theft sites are hijacking the online ad business to the tune of $227 million annually. Mike Zaneis, SVP and general counsel for the IAB, says the concern is legitimate, but the numbers may be inflated.
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AdvertisingIt’s pronounced GOH-VAH and it’s not a collective bargaining unit
StreamDaily catches up with Paul Kontonis, executive director of the Global Online Video Association (GOVA) in L.A. to find out more about the strategy for the new org, formed by nine top digital media companies.
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AdvertisingAdRise brings interactive smart TV ad unit to Canada
Both companies discuss the partnership, which will see adRise’s inventory offered on SourceKnowledge’s programmatic platform.
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AdvertisingAOL Canada adds to sales team
Susan Byng joins the company as its head of specialist sales from her most recent role at Microsoft, as Dana Toering is promoted to lead revenue efforts.
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AdvertisingProducers urge Canadian regulators to relax rules on branded entertainment
Flexibility in how brand integration can be introduced would allow more financing for digital and TV productions from major marketers, the Canadian Media Production Association argues.
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AdvertisingBrands see ‘small, one-off opportunities’ in digital content: Maxus CSO
As Group M-owned Maxus expands its content play with a recent hire, Mark Egan, CSO for the agency in North America, talks about demystifying the space for clients.
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AdvertisingBuzzFeed brings viral-web strategy to branded video
We talk to Jonathan Perelman, GM of video & VP agency strategy at BuzzFeed, about what to expect from the online publisher’s first presentation at the digital NewFronts this year.
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AdvertisingProducer talks new Hulu docu-series sponsorships
To help recoup some of the seven-figure budget of My Side of the Sky, producers cut product integration deals with Subway and Truth/Legacy.
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AdvertisingWho got into digital content NewFronts and why?
A rep from the Interactive Advertising Bureau tells us about the criteria for this year’s lineup, which will include first-time participants BuzzFeed, National Geographic, Maker Studios and Vice Media.
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