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AdvertisingAdap.tv’s Dan Ackerman talks programmatic TV option
The AOL Networks-owned company’s new launch is now available in the U.S. and will be launching in Canada before the end of the year.
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AdvertisingSlash lets fans virtually crash recording studio
In a new web series, Real to Reel with Slash, sponsored by string-maker Ernie Ball, the former Guns N’ Roses guitarist gives fans a behind-the-scenes look at the recording of his upcoming album.
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AdvertisingHalf of the ads on Videology to be placed by TV buyers: Exec
An extended relationship between the digital ad platform and Nielsen will allow for better cross-screen planning, buying and measurement, the company says.
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AdvertisingCanada’s national newspaper launching daily video series
In April The Globe and Mail will debut a show called Globe Now, sponsored for the first three months by Lexus, in the latest effort to create “daily appointment viewing” on the site.
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AdvertisingContagious puts a ‘stake in the ground’ in branded entertainment
A brand can spend half a million dollars on a video they hope to go viral, and only get 37K views. That’s when they get the call, says exec Tim Staples, of the new agency that focuses exclusively on YouTube.
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AdvertisingYouTubers + Contiki: Sales boost on a shoestring budget
Contiki’s #NOREGRETS social media campaign, which runs through to April, went global after YouTubers helped deliver 35% of the travel company’s annual sales for 2013 in Canada.
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AdvertisingYouku Tudou turns quarterly profit of $7.3M, talks content strategy
The Chinese online-video company has a multi-pronged content strategy that includes attracting big sponsors like Mercedes-Benz to original programming as well as co-producing with traditional TV networks.
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AdvertisingHulu sells its Japan business
Hulu will license its brand and technology to a subsidiary of Nippon TV. The deal marks the Japanese network’s entry into the SVOD business.
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AdvertisingXbox app is a real game-changer for Twitch
Integration with next-gen consoles means the live-streaming platform has removed major barriers to broadcasting. For its gamers, some of whom collect a sweet check from Twitch each month, this is good news.
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AdvertisingUnder the influence of… Nebraska funny girl, Lili
Influicity, a marketing company that hooks up brands with YouTube influencers, profiles Lili, a YouTube star with 365,000 subscribers who has developed sponsored videos for Puma and Garnier.
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