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Advertising
IAB white paper unravels programmatic puzzle
The document maps the current video landscape, and tells us where automation is readily available, where it’s finding traction, where it’s not and why.
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Advertising
Online comedy powerhouse Smosh to go live
The Defy Media brand has teamed up with 5 Gum as part of a summer-long partnership that will culminate with a live sketch comedy show in August.
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Advertising
Agnes Kozera on small budgets and big results
The FameBit founder offers her view From The Big Chair on the mutually beneficial relationship between smaller brands and indie creators.
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Advertising
BabyCenter kicks off new original series
This is the second branded-content series from the baby site, and marks a shift for the company towards more brand partnerships.
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Advertising
What they’re saying at #stream16: Day two
The big takeaways: lawyer up, Vine deals are cold and no matter who you are, data is everything.
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Advertising
Crackle gets serious about branded entertainment
The free VOD is partnering with Branded Entertainment Network to find product integration opportunities, making the service more brand-friendly.
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Advertising
Serena Williams smashes it on YouTube
A brand integration featuring the tennis superstar and Whistle Sports’ Dude Perfect has racked up millions of views since dropping May 23.
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Advertising
#NewFronts: Digital video consumption hits 63 million
A new IAB study shows millennials lead the pack in digital video consumption, and this influential demo is also proving receptive to advertising.
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Advertising
#NewFronts: Newsy’s new original series and brand studio
GM Blake Sabatinelli tells StreamDaily the site is banking on millennials, who appreciate a fresh take on news and are open to branded content.
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Advertising
#NewFronts: Machinima zeroes in on e-sports
The gaming-focused MCN has upped its focus on the niche vertical, which brings in hundreds of millions – soon to be billions – of dollars worldwide.