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AdvertisingIAB white paper unravels programmatic puzzle
The document maps the current video landscape, and tells us where automation is readily available, where it’s finding traction, where it’s not and why.
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AdvertisingOnline comedy powerhouse Smosh to go live
The Defy Media brand has teamed up with 5 Gum as part of a summer-long partnership that will culminate with a live sketch comedy show in August.
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AdvertisingAgnes Kozera on small budgets and big results
The FameBit founder offers her view From The Big Chair on the mutually beneficial relationship between smaller brands and indie creators.
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AdvertisingBabyCenter kicks off new original series
This is the second branded-content series from the baby site, and marks a shift for the company towards more brand partnerships.
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AdvertisingWhat they’re saying at #stream16: Day two
The big takeaways: lawyer up, Vine deals are cold and no matter who you are, data is everything.
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AdvertisingCrackle gets serious about branded entertainment
The free VOD is partnering with Branded Entertainment Network to find product integration opportunities, making the service more brand-friendly.
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AdvertisingSerena Williams smashes it on YouTube
A brand integration featuring the tennis superstar and Whistle Sports’ Dude Perfect has racked up millions of views since dropping May 23.
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Advertising#NewFronts: Digital video consumption hits 63 million
A new IAB study shows millennials lead the pack in digital video consumption, and this influential demo is also proving receptive to advertising.
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Advertising#NewFronts: Newsy’s new original series and brand studio
GM Blake Sabatinelli tells StreamDaily the site is banking on millennials, who appreciate a fresh take on news and are open to branded content.
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Advertising#NewFronts: Machinima zeroes in on e-sports
The gaming-focused MCN has upped its focus on the niche vertical, which brings in hundreds of millions – soon to be billions – of dollars worldwide.
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