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AdvertisingSupergravity brings global street fashion to Snapchat
Andromeda.AF, which officially launched on the social messaging platform Aug. 16, is the next-gen prodco’s first owned and operated digital channel.
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AdvertisingWhat’s up with Vine?
With creators and brands leaving the platform, industry pros try to pinpoint what’s going on – and how parent co Twitter can turn things around.
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AdvertisingHuffington Post trips out with new branded series
The Hilton hotel group has jumped aboard the branded content train, with a new travel-themed series to be hosted on HuffPo and AOL.
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AdvertisingVerizon taps into super fan culture
The telco has partnered with the after-style YouTube series The Star Wars Show in a bid to reach die-hard fans who can’t get enough of the force.
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AdvertisingThe New York Times introduces new 360-degree video experiences
Working with technology from advertising platform OmniVirt, the publisher has incorporated VR ads as a new revenue stream for its websites.
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AdvertisingTumblr moves to monetize blogs
Creators on the Yahoo platform could join the ranks of high-paid YouTubers and Instagrammers – but how big do they have to be to make money?
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AdvertisingU.K. millennials put their trust in YouTube: survey
The poll by BuzzMyVideos shows young digital viewers see influencer marketing as the most accepted form of advertising, followed by banner ads.
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AdvertisingVerizon acquires Yahoo for $4.83 billion – now what?
Digital media analyst Laura Martin weighs on the future of Yahoo, noting it’s time to focus on mobile and take a different approach to monetization.
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AdvertisingHGTV and Food Network intro shoppable apps
The partnership represents an opportunity for advertisers to see instant purchases – and benefits Amazon through its e-commerce empire.
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AdvertisingChipotle looks for love with new animated film
The feel-good digital short comes as the fast-food chain fights to repair its image in the wake of the 2015 outbreak of foodborne illnesses in the U.S.
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