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EntertainmentAnnedroids producers say Amazon deal is a “gift that keeps on giving”
Creators of the science-focused kids’ show discuss interactive elements developed for release on Kindle FreeTime Unlimited.
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FeaturesMTV show moves online, enlisting corporate sponsors
As a YouTube series The Buried Life will create inspirational, branded videos for the likes of The Weinstein Co. and Contiki.
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FeaturesBroken mixer spawns brand integration for YouTube cooking star
Aussie stay-at-home mom Ann Reardon transforms her cake-making YouTube channel from a post-natal distraction into a global business.
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FeaturesUnder the Influence of…cupcakes (no, they’re not dead yet)
The collapse of cupcake chain Crumbs doesn’t mean the end of this autonomous dessert – influencer Elise Strachan of MyCupcakeAddiction shows viewers how to make their own gourmet treats.
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FeaturedGuidestones goes from web experiment to feature thriller
Launching next week, digital series Guidestones: Sunflower Noir puts more focus on narrative elements in S2 and can now be repackaged as a TV show and feature film.
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FeaturesWho’s ready to brawl in ‘TV everywhere’ battle?
Canadian media cos are locking up content rights, beefing up their catch-up services and launching original web content in a bid to conquer the digital space.
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FeaturesLook who’s engaged: Interlude’s Alon Benari on interactive video
Tech company behind the interactive Like A Rolling Stone video touts increased engagement and retention rates for both narrative and ad formats.
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FeaturesVsauce celebrates a billion views
The brains behind the family of wacky science-oriented YouTube channels talk about the DNA of their success.
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FeaturesUnder the Influence of … alcohol!
A YouTube bartending channel and sponsorship opps go together like rye and sweet vermouth – that’s in a Manhattan, right? We speak to Skyy John of Tipsy Bartender.
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FeaturesIs this the age of the Instasode? ShowMobile is banking on it
The ShowMobile app is a sign of how entertainment execs are adapting to where kids are, as opposed to re-directing them to traditional mediums.
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