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FeaturesSXSW blog: Distribute and disrupt with emerging platforms
Blogger and transmedia producer Caitlin Burns talks with BitTorrent’s Matt Mason and discusses new services, like 2ndLine TV and Film Festival Fix, being showcased at the festival.
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FeaturedThe sophisticated evolution of branded entertainment
Ahead of his chat at Toronto’s BCON Expo next week, Funny or Die’s Chris Bruss explains the network’s strategy when working with media buyers and brands, and why he calls the branded content they produce “BE 2.0.”
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EntertainmentFred Seibert: Finding success in the pursuit of happiness
Producers should get used to the idea that when they launch on YouTube, they’re essentially running a media company, Seibert says. Read on for more sage advice from the animation guru and media exec.
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AnalyticsThe impact of Netflix, YouTube and Hulu on U.S. kids’ viewing habits
As this generation grows up never having to wait to watch their favorite shows, new research from Tennessee-based youth and family research firm Smarty Pants looks at the impact of Netflix, YouTube and Hulu.
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DistributionLove and summer camp: Q&A with Michael Goldfine
Camp Takota launched this morning on the movie’s website, powered by digital platform VHX. We chatted with the producer ahead of his upcoming trip to Toronto for the film’s TIFF Next Wave Film Festival screening.
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FeaturesAtari’s death breathes new life into Xbox
Fuel Entertainment execs discuss their docu-series for Microsoft, Dumping the Alien: Unearthing the Atari Graveyard. But what if they don’t find anything?
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FeaturesWhy truly unique women’s programming now thrives online
Women’s networks are increasingly relying on formulaic shows to attract bigger ratings, but today’s most innovative niche content exists online: Op-ed by transmedia producer Caitlin Burns.
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On The RecordChromecast: With this great threat comes great opportunity
Sheetal Jaitly, director of business development and media for Pivotal Labs, blogs about the impact Google’s OTT device will have on media as the app opens up its software development kit.
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FeaturesPaul Scheer on producing for the web
Comedian of The ArScheerio Paul Show and Burning Love fame talks about his next project for Hulu and why web is the great equalizer.
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FeaturesMarketing a digital project shouldn’t be an afterthought
If your promotional strategy is scheduled for launch week, it’s already too late.
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