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FeaturedWeather gods intervene as YouTube attempts to build experiential play
Nature aside, the event marked a challenging strategic decision for the Google-owned company around its pricing strategy for the Toronto FanFest.
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AnalyticsKin turns the lens on South Asian creators
The multi-creator-channel strategy allows the MCN to create volume, with the aim of seeing one or two of its stars establish a larger YouTube presence.
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FeaturedTwitter to livestream Thursday night NFL games
The social platform has partnered with the National Football League to win global rights for the week-night series.
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FeaturedRogers Media lets loose sports live streamer
A first from a North American traditional broadcaster, Sportsnet NOW will be available via live stream direct-to-consumer, without a cable subscription.
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AdvertisingFacebook expands 360 video to brands
The new tool is being tested on the social media platform through campaigns for six international companies across several markets.
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EntertainmentMuch Digital Studios expands talent roster
AmandaRachlee, SneakerTalk and Deej design are among the 15 creators the new Canadian MCN has added to its slate of influencers.
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FeaturedVice to bow second linear channel in winter 2016
The newest TV channel is a product of a Rogers Media-Vice Canada partnership, and comes just days after news of a similar deal with A&E Networks.
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AdvertisingIAB Tech Lab opens VAST 4.0 to industry comment
With long-form digital video content in mind, the independent, IAB-related body unveils updates to its measurement template at NYC’s Ad Ops summit.
Sonya Fatah
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