The unconventional travel series recently launched online, as the mediaco looks to grow its digital audience.
Atomo, which boasts offices in three countries – the U.S., Spain and Mexico – will eventually roll out original programming.
The partnership will allow creators to pursue further monetization opportunities by setting up their own online marketplaces.
CEO Erik Huggers said despite strong advertising sales for the music-focused network, “just having an ad-supported model isn’t sustainable.”
Kicking off September 17, LatinHeat Cinema joins the increasingly crowded digital streaming space geared at Hispanic viewers.
The platform allows anyone with an iPhone to upload commentary on their favorite teams and players, with fans casting votes on who does it best.
The Mumbai-based digital network is looking to produce original programming aimed at attracting a young, tech-savvy demographic.
More than seven million people watched the 2014 award show, which honors the best in online video and digital creators.
The third-party VOD provider bolsters its on-demand services, as live streaming becomes a hot commodity.