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AdvertisingBrand spend on video up: report
Streaming on social media grew 46% last year, according to a study by research firm L2, with Facebook expected to benefit most from this growth in 2016.
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EntertainmentSBS bows The Family Law on Facebook
This is the first time the Aussie broadcaster has premiered a series on a social channel as it deepens its reach into the digital sphere.
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DistributionJukin pairs with Sky Q for distribution deal
Fails of the Week, Petodies and Top 5 are all coming to the soon-to-launch U.K. box-top set.
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FeaturedHow niche is too niche?
Marketing experts weigh in on whether a streaming service dedicated to all things horses, like the newly launched HorseLifestyle.TV, can sustain itself.
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DistributionBuzzMyVideos hits half billion monthly views mark
The U.K.-based MCN says its growth comes from its international focus, led by Turkey, Italy and Spanish-speaking markets.
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EntertainmentMsLabelled takes to the linear screen
The filming angles that work best on TV versus digital, and other lessons on making the transition from online to broadcast from producer Jay Bennett.
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FundingJaunt kicks off branded VR collaboration
The latest investment round, led by the Walt Disney Company, brings total investment in the virtual reality company to more than $100 million.
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AdvertisingRetailer Aeropostale taps Viner Logan Paul
It’s all about tapping the comedian’s massive reach (8.8 million on Vine alone) for the retailer, which will ship him across the country on Black Friday.
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FeaturesFrom the Big Chair: Beatriz Acevedo
The president of MCN MiTu on tapping untapped markets, the benefits of experimentation and exploring partnerships that make sense.
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DistributionDegrassi creator on moving into the digital age
Linda Schuyler on how transitioning from television to Netflix changed her show, and how things have stayed the same.
Megan Haynes
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