Inside Motor Trend’s SVOD strategy
The car brand is banking that fans will follow it to a subscription service, while its parent company TEN is watching the experiment closely.
Linear e-sports face an uphill battle
The competitive gaming vertical succeeds online because of its very nature, but migrating audiences to traditional will be the biggest challenge.
Time Inc test drives two YouTube auto channels
With the auto ad industry expected to hit $12 billion by 2019, it’s no wonder the media co has acquired /Drive and Fast Lane Daily.
The internet gets a peek at Natural Born Pranksters
The trailer for the Lionsgate and Studio 71 film, which taps the popularity of the prank genre, has already garnered 1.6 million hits on YouTube.
Ripple Entertainment boosts senior ranks
Formerly of YouTube Space L.A., Bailey Rosser joins the new digital entertainment arm, a subsidiary of Red Arrow Entertainment Group.
The Collection broadens international scope
France Télévisions joins the BBC and Amazon for the new Oliver Goldstick drama, marking its first partnership with an SVOD.
CDS rebrands as Studio 71
After merging with German-based Studio71, the MCNs have adopted the same name to avoid client confusion and create internal unity.
Periscope integrates into Twitter
The social media giant aims to create a more cohesive app experience, as the live-streaming market continues to heat up.
Telemundo brings the Spanish heat
Alongside its cross-platform property, NBCU Hispanics Plus, the VOD platform reached the most Hispanic viewers in 2015.
Is it time to bank on mobile?
More than 40% of smartphone users watch long-form content at least once a day on their devices, according to the latest survey by Parks and Associates.
Home » Masthead » Megan Haynes
NewsChris Stone to lead Time Inc.’s sports brands across platformsBy Darah HansenJanuary 25, 2017
NewsIs Vine’s new long format a win for creators?By Bree Rody-ManthaJanuary 5, 2017
NewsSheKnows Media Celebrates Women Through a Modern Feminism LensBy Darah HansenDecember 8, 2016