Creating for the next generation
In Canada, media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
Targeting cord-cutters with Microsoft and Crackle
The head of Canadian media-buying agency ZenithOptimedia discusses a partnership with Microsoft Advertising to reach consumers on connected TVs.
Brands, know thy creators
AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.
Who’s ready to brawl in ‘TV everywhere’ battle?
Canadian media cos are locking up content rights, beefing up their catch-up services and launching original web content in a bid to conquer the digital space.
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