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Matthew Chung

Posts by Matthew Chung:

Advertising

Creating for the next generation

In Canada, media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.

By Matthew Chung

January 5, 2015
Advertising

Targeting cord-cutters with Microsoft and Crackle

The head of Canadian media-buying agency ZenithOptimedia discusses a partnership with Microsoft Advertising to reach consumers on connected TVs.

By Matthew Chung

December 10, 2014
News

Brands, know thy creators

AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.

By Matthew Chung

October 20, 2014
Features

Who’s ready to brawl in ‘TV everywhere’ battle?

Canadian media cos are locking up content rights, beefing up their catch-up services and launching original web content in a bid to conquer the digital space.

By Matthew Chung

July 7, 2014

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