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AdvertisingCreating for the next generation
In Canada, media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
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AdvertisingTargeting cord-cutters with Microsoft and Crackle
The head of Canadian media-buying agency ZenithOptimedia discusses a partnership with Microsoft Advertising to reach consumers on connected TVs.
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NewsBrands, know thy creators
AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.
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FeaturesWho’s ready to brawl in ‘TV everywhere’ battle?
Canadian media cos are locking up content rights, beefing up their catch-up services and launching original web content in a bid to conquer the digital space.
Matthew Chung
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