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AnalyticsYouTube stays strong as brand investment rises: study
New analysis by Google and Pixability shows top brands are banking on YouTube content and driving up engagement in the platform.
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AdvertisingMicrosoft meets Gen Z
A fresh influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.
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AdvertisingAre fashion brands dropping the ball on YouTube?
A new report shows that while views are skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.
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FeaturesUNICEF’s out of the box strategy
The children’s charity is tapping into YouTube’s “unboxing” trend to promote the Survival Kits it sends.
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AdvertisingRethinking outreach in a digital world
A breast cancer awareness charity in Canada is taking inspiration from Vogue for its latest branded content push.
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AdvertisingDigital spend way up as TV advertising falls: IAB Canada
A new report says online ads brought in $3.5 billion last year, driven by a surge in spending on mobile and video.
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AdvertisingCBC Music changes its tune on YouTube
The corporation’s digital music platform is taking video more seriously with new, original content on its channel to attract a younger audience.
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MobileRogers works around NHL blackouts
The streaming service will bring more than 1,000 games to subscribers this hockey season – but it costs $200.
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FeaturesShomi’s cord-cutting dilemma
The new Canadian SVOD service will impact Rogers’ and Shaw’s broader telecom business, and financial analysts say that might not be a bad thing.
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DistributionIs the next wave of Canuck musical talent on YouTube?
CBC’s campus-focused contest embraces YouTube’s importance in the music industry by offering MCN management as a prize.
Josh Kolm
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