Elizabeth Grier is the mother of social media stars Nash and Hayes Grier, and now she’s set to be propelled to social stardom herself as the newest member of Awestruck, AwesomenessTV’s network and lifestyle brand for millennial moms.
Grier has inked a deal with the family-friendly MCN that will see her launch a personal YouTube channel under the Awestruck banner featuring content focused on encouragement to other mothers, health and wellness, gardening and cooking.
While she is known for the antics and digital influence of her two social media savvy celebrity sons, Grier has become something of a digital influencer in her own right. She’s established a presence for herself in the social sphere as a lifestyle guru, currently boasting a combined reach across Instagram and Twitter of 450,000. She will also soon be featured on the upcoming Verizon go90 comedy docuseries Top Grier, which follows her son, Hayes, as he returns to his home in North Carolina to try running the family farm.
Grier joins Awestruck’s quickly growing roster of influencers, which already features some significant digital and celebrity talent, including Mario Lopez, GloZell Green, Molly Sims, Leah Ashley, Nikki Baker, Tammin Sursok, Zoe Saldana, Kandee Johnson and LaToya Forever.