Former creative director at Fuse Media, Jason Hargrove, has moved to Izo to head up the development of original programming at the music-focused digital brand.
Hargrove’s new role will see him lead Izo’s content strategy, including the production of long and short-form content (scripted and unscripted). Included is a slate of more than 25 originals headed to Verizon’s go90 mobile-first platform in 2017.
He’ll also manage programming partnerships and oversee the distribution of channels and content across platforms.
In addition to rolling out Izo’s development slate, Hargrove is tasked with overseeing the existing programming slate for DanceOn, the dance entertainment vertical under the recently unveiled Izo banner that counts music legend Madonna among its co-founders.
DanceOn programming includes Chachi’s World, Every Single Step, Dance-Off Juniors, and Dance Showdown (all of which have fresh seasons set to air this fall.)
Hargrove will operate out of Izo’s Los Angeles offices and report directly to company CEO Amanda Taylor.
Taylor called Hargrove “the perfect fit to build and execute” her company’s multi-platform programming strategy.
“His deep experience in the world of music entertainment lines up with our goals to expand our brand and content strategy into new areas of music,” she said in a media statement.
Hargrove comes to Izo from Fuse where he served as VP of original content for Fuse’s FM channel, overseeing production and development of original content in addition to facilitating distribution deals and brand entertainment partnerships. His most recent work for Fuse included Tiësto’s In The Booth, starring DJ Tiësto.
Prior to Fuse, he consulted at Machinima on creative strategy, expanding content offerings on new platforms and sourcing talent for new productions. Before that he handled development and production of new cross-platform projects at MTV Networks, including pilots and series for digital programming, and content aimed at lifestyle and music aficionados. He began his career in development and production at Fox Searchlight Pictures, working on Academy-Award winning films including Notorious and Juno.