Bundle-focused SVOD Sling TV looking to tap a key demographic of TV watchers — American football fans — with its newest streaming package.
The service has officially launched its NFL Network and NFL RedZone channels, with the NFL Network available to all standard subscribers and RedZone part of the “Sports Extra” add-on package for an additional $5 per month.
The NFL Network will deliver its Thursday Night Football games and popular shows such as NFL GameDay Morning, A Football Life, Timeline and the new daily morning show, Good Morning Football. It will also provide access to live and delayed coverage of all 64 NFL pre-season games.
Specialty channel RedZone provides insight to every NFL game on Sunday afternoons, delivering commentary, replays and analysis of the week that was.
According to Nielsen, 199 million people watched NFL content during the 2015 regular season, representing 78% of all television homes in the U.S.
Sling bases its business model around core packages with add-on options. It has partnered with the likes of Disney’s Maker Studios, Sony Pictures Television and Univision to create additional channels featuring linear and digital favorites. In June 2015, it launched Sling Latino in an effort to tap the growing market of mobile-loving, content-craving Hispanic Americans.
Sling currently does not produce any originals.