Go To Team, a firm that provides directors of photography and camera coverage for production companies across the U.S., has recognized just how much potential lies in the world of e-sports — an industry that is expected to be worth $1 billion by 2019, according to SuperData Research.
To keep up with the trends, the firm has recently launched a dedicated e-sports division, and it’s recruited the help of Brendan Bryant, Jr., a 15-year-old e-sports expert, to help the company better understand the market, the audience and the proper way to approach coverage.
“Authenticity is the key to the sport,” managing partner and COO Shawn Moffatt told StreamDaily.
Moffatt, who admitted he doesn’t play much himself, said without Bryant (pictured), the team is “40-year-olds talking about gaming… Things tend to go really well when you let the key demographic,” (in this case, millennial and Gen-Z men), “lead instead of follow.”
Go To Team first dipped its feet into the e-sports market when it worked alongside networks Turner and ESPN for their eLeague and Outside the Lines franchises, respectively. While Moffatt found the series to generally be successful, he also admitted there is a learning curve.
“This is the first native digital sport that has grown on its own without traditional television. We’re all just trying to figure out what this means, how can we capture these eyeballs. Can we transfer this digital media to traditional media?”
Indeed, despite its popularity online — particularly in Asia and Europe — e-sports have had a harder time breaking into the world of linear television.
The company’s main goal at the moment is to help traditional television and digital clients better understand how to approach e-sports content now that the vertical has become more mainstream.
“Producers constantly look to our staff shooters for input on how to shoot something,” said Moffat. “If we can understand (e-sports) from a more purist, authentic place, we can be more helpful toward them.”