Austin-based mediaco Rooster Teeth is building up its recently rebranded SVOD service, First, with three key hires.
Luis Medina, former VP of partnerships with Maker Studios, has joined Rooster Teeth as the new SVP of partnerships. Former Portal A head of original content Evan Bregman is also coming on board as director of programming, while Ryan P. Hall, former Roenberg head of development, has assumed the same role at Rooster Teeth.
All three positions at the digital company are newly created.
As SVP of partnerships, Medina is tasked with managing Rooster Teeth’s gaming brands such as Achievement Hunter, Funhaus, Screw Attack and Let’s Play, and will manage third-party partnerships with external talent and well-known gaming brands. Current gaming partners include Cow Chop, The Creatures and Kinda Funny.
In his new role, Bregman is responsible for Rooster Teeth’s programming strategy and content operations.
Hall, meanwhile, will oversee Rooster Teeth’s slate of development, as well as identifying up-and-coming projects and talent.
The hires come following the company’s rebrand of its subscription service, dubbed “First,” and priced at $4.99 per month. It also launched the “double gold tier” for $34.99 per month, delivering extra perks to subscribers, including monthly subscription boxes, merchandise discounts and early access to special event tickets.
CEO Matt Hullum said in a statement that First has seen “rapid growth” over the past month, although the company has not yet revealed how many subscribers have joined on since the rebrand. As of June 2016 (just prior to the re-brand), there were 135,000 subscribers to Rooster Teeth’s content.
Pictured: Rooster Teeth’s first original full-length film, Lazer Team.