Project Greenlight and Plain White T’s launch film contest

The indie studio mainly focuses on feature films and series, but this is its first foray into the popular - and valuable - music vertical.
July 25, 2016

Hey there Delilah, would you like to make a movie?

Plain White T’s, the acoustic pop band behind the catchy 2007 tune “Hey There Delilah” has paired with Adaptive Studios-owned Project Greenlight Digital Studios to launch a new project to find the next great digital music video director.

Starting July 26, those who are interested can send their pitch in to the digital studio outlining their ideas. Five finalists will receive $2,000 each to create short concept videos based on their original pitch. The winning director or team will receive $25,000 to create a music video for Plain White T’s (pictured).

Project Greenlight has hosted previous contests seeking to find the next big digital filmmaker, including a recently announced contest to tap up-and-coming directors of LGBT-themed programming. However, this is the studio’s first foray into the world of music videos. The company said in a release that it hopes the contest will provide an opportunity to bridge the gap for independent filmmakers into music videos.

Music videos are one of the largest online verticals — of the top-40 most-viewed YouTube videos of all time, only two are not classified as music videos. Some of the most popular music videos include Psy’s “Gangnam Style” (2.6 billion), Adele’s “Hello” (1.6 billion) and Sia’s “Chandelier” (1.3 billion).

Some pop videos are also becoming increasingly high-concept and cinematic — Taylor Swift’s “Bad Blood” featured an all-star cast of Selena Gomez, Lena Dunham and Zendaya, while Beyoncé’s recent release “Lemonade,” dubbed a “visual album,” debuted on HBO as a short film.

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