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Netflix inks content licensing deal with The CW

Starting with the 2016-2017 season, viewers in the U.S. can stream full seasons of The CW programming eight days after each show's season finale.
July 6, 2016

The CW Network, a joint venture between CBS Corporation and Warner Bros., has inked a new, multi-year content licensing deal with Netflix.

The agreement extends the SVOD’s existing claim as the exclusive streamer in the U.S. of past seasons of scripted series broadcast on The CW. Critically, it also gives Netflix subscribers in the U.S. access to current and upcoming shows produced for the network during the term of the new agreement, which begins with the just-completed 2015-2016 broadcast season. Starting with the 2016-2017 season, subscribers will be able to stream full seasons of The CW programming eight days after each show’s season finale.

The deal encompasses three new series on The CW’s 2016-2017 primetime schedule, including Frequency, No Tomorrow and Riverdale. Also available are the DC series Legends of Tomorrow and Supergirl (pictured), and critically acclaimed shows Jane the Virgin and Crazy Ex-Girlfriend, featuring the Golden Globe-winning performances of Gina Rodriguez and Rachel Bloom, respectively, and fan favorites The Vampire Diaries, The 100, iZombie, The Originals and Reign.

The windowing deal comes six years after Netflix and The CW first paired on programming in the U.S. market. The initial agreement, signed in 2011, served to increase the network’s exposure, said CW president Mark Pedowitz in a statement.

“Our new agreement not only continues but (also) enhances this valuable relationship,” he added.

The renewed relationship also completes the linear network’s transformation into what Pedowitz calls “a true hybrid network, rooted in broadcast while fully embracing the digital and streaming habits of the viewers.”

Scott Koondel, EVP and chief corporate content licensing officer with CBS, said in a statement that the deal with Netflix serves as recognition of the value of broadcast programming “and it validates the marketplace’s confidence in our studio’s long-term ability to produce high-quality content.

Jeffrey Schlesinger, president of Warner Bros.’s Worldwide Television Distribution, said shows produced for The CW have proven popular across linear, on demand and digital properties.

“This new deal will provide consumers enhanced access to compatible programs like Supergirl and DC’s Legends of Tomorrow, while increasing the value of both in-season rights on The CW and prior seasons on Netflix,” he said.

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