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Bunim/Murray partners with LaMusica on digital video deal

The prodco behind linear reality hits like The Real World will create content for the Spanish Broadcasting System's fledgling online platform.
July 6, 2016

Spanish Broadcasting System (SBS), a Hispanic-focused U.S. media company, has signed a strategic content development deal with Bunim/Murray Productions, the company behind linear reality hits such as The Real World and Keeping Up With the Kardashians. 

Bunim/Murray Productions will develop and produce digital content for SBS’s online and mobile content platform, LaMusica.

Few programming details tied to the deal have been released. It’s known the new programming will include music, lifestyle and informational short-form video content, and will become available to the general public later this summer.

Until now, SBS has mainly focused on music (hence the name LaMusica). The group owns 17 radio stations, mainly in Latin markets, including WXDJ El Zol in Miami, WMEG La Mega in Puerto Rico and KLAX La Raza in Los Angeles. The LaMusica app currently simulcasts all of these radio stations, offering curated playlists and personalization options.

But now, with a focus on “optimizing for the mobile experience,” according to a company press release, SBS is aiming to bring more video content to its audience, particularly those influential millennials.

And it’s hardly a surprise — while traditional television consumption is down across all demographics over the last few years, Hispanic Americans watch even less television than the national average, but spend significantly more time consuming mobile content. (Most Americans spend one hour and 39 minutes per day on a smartphone, while Hispanic Americans clock in at 2:03, according to Nielsen).

It’s these kinds of statistics that have led prodcos and MCNs such as MiTu and Fav to create content specifically for English/Spanish-speaking audiences in the U.S. and Latin America, a market many in the industry say is underserved.

LaMusica isn’t the only online music platform to diversify its revenue streams through video. Recently, audio streaming giant Spotify unveiled its own video channel, with 12 original series (mostly music-related) as part of its inaugural slate.

Pictured: The cast of the 31st season of The Real World

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