Starz signaled its intentions to move further into digital production and distribution with its latest round of promotions.
Jason Wyrick, former VP of digital, as well as Brad Martens, VP of broadcast engineering, have been upped to more senior roles as digital content plays a bigger role within Starz’ business.
Wyrick, the newly minted SVP of digital platforms, will be responsible for all technical aspects of Starz’ externally facing platforms, including the Starz app, Starz.com and affiliate integration. He will oversee the digital platforms team of more than 50 developers, creators and app engineers and will lead the development of new and existing digital products for the company.
As SVP of broadcast engineering, Martens will also have a role in digital. His duties involve supervising the quality of both on-air and on-demand product playback and distribution. He will collaborate with a number of internal and external parties, including set-top manufacturers and IPTV systems manufacturers to support and expand Starz’ linear channels as well as its on-demand products. He will also work to develop new programs and services.
Starz launched the Starz app, which it rolled out across multiple connected TV devices, including Android and Roku. The cable net has also experimented with online programming, streaming premieres of its two original series, Blunt Talk and Survivor’s Remorse, on Facebook last year.