Conde Nast Entertainment (CNE) has on boarded former Cosmopolitan digital video director Lauren Lumsden to help lead The Scene, CNE’s dedicated digital video platform.
Lumsden will serve as director of digital video, a newly created role which will see her develop The Scene’s editorial voice, manage strategic content and devise new product strategy across web, mobile and OTT platforms. Lumsden will also oversee video development, production and programming for The Scene, including two recently announced incubator programs with Indigenous Media.
Lumsden will report both to Joy Marcus, EVP and GM of digital video for CNE, and a newly appointed head of digital video content for CNE (who has not yet been named).
While at Cosmopolitan, Lumsden oversaw video programming for the magazine’s online properties. There, she is credited with growing monthly video views from 10 million to more than 110 million. She also produced and directed a number of short documentaries for Cosmopolitan.
Prior to Cosmo, Lumsden spent eight years at the NBCU-owned news and culture company DailyCandy as a writer and on-air host.
At its recent NewFronts presentation, CNE announced that it would re-launch The Scene as a mobile-first platform, with a new app and social sharing features. New content partners with The Scene include the NBA and CNN’s Great Big Story.