jaunt camera

Jaunt treks into China with SMG, CMC deal

The partnership will inject new funding into the Silicon Valley VR start-up, while it focuses on bringing cinematic VR to the Chinese market.
June 1, 2016

One of the biggest names in virtual reality is headed into China.

Jaunt, the Silicon Valley-based VR company, has partnered with Shanghai Media Group (SMG) and China Media Capital (CMC)’s tech arm, Whaley, to establish a joint VR venture.

The new business — which has yet to be named — will have a similar business model to that of Jaunt’s U.S. business, focusing on bringing cinematic VR experiences to the Chinese market, according to Jaunt.

Jaunt specializes in creating VR production hardware (such as its popular Jaunt One camera, pictured) and software, and also operates a studio arm of its business. As part of the partnership, Jaunt will use its VR resources to bring some of SMG and CMC’s most popular linear programs into the virtual space, such as SMG’s reality series Go Fighting and CMC’s The Voice of China. It also aims to produce VR tours of Shanghai and musical performances.

A timeline for the launch of Jaunt China has not yet been established.

Jaunt first began building its international team in March, on boarding former Blue Star Media president Richard Goldberg, OUYA founder Julie Uhrman, former King Digital Entertainment EVP Mark Charkin, former Legal & General CMO Dominic Collins and Planet Internet co-founder Michiel Frackers.

CMC has already invested in Jaunt, leading a $65 million funding round in 2015, while SMG will invest an undisclosed amount into Jaunt.

Jaunt also recently collaborated with iconic musician Paul McCartney on a new six-part documentary series to promote McCartney’s latest solo album, Pure McCartney.

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