New-gen prodco Supergravity, which has produced popular digital titles such as Man Up and Gayby Baby, is looking to broaden its footprint in the online content world. It’s launched Red Sun Entertainment, a talent management business focused on digital-native creators.
Evan Weiss, pictured, former EVP and head of talent with Studio71, will join Supergravity founders Max Benator and Marc Hustvedt as founding partners in Red Sun.
While at Studio71, Weiss was tasked with managing deals for mainstream broadcasters looking to capitalize on the value of digital platforms, including NBC’s Tonight Show with Jimmy Fallon, The Meredith Vieira Show and Spike’s Lip Sync Battle.
“I had a great run with Studio71 and its predecessors and learned the digital and social media business from the inside. My passion has always been talent advocacy and I love the new breed of creators making their way on digital platforms,” Weiss said in a statement.
Early clients for Red Sun include Lucas Cruikshank, Elliott Morgan (whose comedy special, Premature, was produced by Supergravity), Mike and Molly showrunner Don Foster, and YouTuber Jesse Ridgeway, known online as McJuggerNuggets, where he boasts 2.9 million subscribers.