RussellSimmons
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All Def brings its urban edge to Seeso

The NBC Universal comedy streamer has greenlit two stand-up specials from Russell Simmons' hip-hop focused media co.
May 20, 2016

Seeso, the new SVOD comedy service from NBC Universal, has greenlit two stand-up specials from Russell Simmons’ hip-hop focused All Def Digital media co.

Additionally, one of ADD’s first digital series, Blackie Sack, will also live exclusively on Seeso. The service will house all 34 episodes of the scripted series, which tells the story of Leon Sugarfoot, the world’s first African-American hackey sacker. (See episode one below on ADD’s YouTube channel.)

In partnership with ADD, Seeso initially plans to release two stand-up comedy specials, which will be filmed in front of live audiences in Los Angeles.

ADD has been building up its comedy chops since the company’s launch in 2014. The media co.’s digital comedic programming has grown to include shareable social video, sketch comedy, unscripted programming, and episodic web series, created both from its in-house team and network talent partners. The company delivers over 100 million views per month on its own properties and its network now reaches over 100 million fans across social video platforms, according to ADD statistics.

Earlier this month, ADD hired producer and talent spotter Jeru Tillman as VP of programming and development as the company looks to grow its multi-platform presence.

The hire followed Tillman’s work as producing partner for ADD’s All Def Comedy Live, a weekly showcase of stand-up comedy acts across the country and the foundation for an ADD linear series currently in development with HBO, which Tillman will executive produce with Chris Conti, ADD’s head of content. In his new role Tillman will also report to Conti.

Seeso, meanwhile, has also been growing its content library in recent weeks. NBCU unveiled its plans for the comedy-only SVOD service in October. Seeso went live in the U.S. in January with more than 2,000 hours of content. The service costs $3.99 per month.

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