Amazon is bringing the AMC supernatural comedic drama Preacher to its international VOD customers in the U.K., Austria, Germany and Japan.
The series is produced by comedy duo Seth Rogen and Evan Goldberg (This Is The End, Superbad, Bad Neighbours) and showrunner Sam Catlin (Breaking Bad), and based on Garth Ennis and Steve Dillon’s comic book. The pilot will premiere on Amazon Prime Video overseas on May 23. Subsequent episodes will drop on Mondays (starting June 6), a day after their linear bow in the U.S. on AMC.
Preacher adds to Amazon’s slate of exclusive and original programming for its international Prime customer base, sitting alongside shows like The Man in the High Castle, Transparent, Mr Robot, Fear The Walking Dead and the upcoming Jeremy Clarkson, Richard Hammond and James May-hosted series, The Grand Tour.
The story follows a West Texas preacher named Jesse Custer, played by British actor Dominic Cooper (pictured, Warcraft, Agent Carter), who is inhabited by a mysterious entity that causes him to develop the power to control others. Jesse, his bad-ass ex-girlfriend Tulip (Ruth Negga, Agents Of S.H.I.E.L.D, World War Z) and an Irish vagabond named Cassidy (Joseph Gilgun, This Is England, Misfits) come together and when they do, they are thrust into a world populated by a cast of characters from Heaven, Hell and everywhere in between.
“We think our customers are going to love it,” said Brad Beale, VP of worldwide television acquisition for Amazon, in a statement.
Unlike chief rival service Netflix, Amazon has been reluctant to release its own streaming metrics, both in the U.S. and abroad. The Consumer Intelligence Research Partners (CIRP) recently released estimates that show the service is now available to the 47% of Americans who are Prime members, which translates to about 54 million people.
The CIRP calculates that the Prime service added a net seven million members in the holiday quarter of 2015, and 14 million members in all of 2015. Figures for Prime’s international component were not included in the January survey.
Prime membership is part of Amazon’s primary e-commerce business. Members are provided with various perks, including same-day shipping and unlimited access to Amazon’s digital bank of thousands of movies and TV shows (the SVOD service known as Prime Video).
Amazon recently launched a monthly standalone SVOD membership fee for Prime Video users priced at $8.99 per month — a move similar to the subscription strategy employed by the likes of Netflix and Hulu. Previously, the Amazon service was only available to customers for an annual Prime membership fee of $99.
More recently, Amazon announced the launch of Amazon Video Direct (AVD), a free, ad-supported video platform that allows users to upload their own content. The move has prompted some digital experts to posit that Amazon is looking to take on YouTube, while others say the AVD offering more closely mirrors premium platforms like Verizon’s go90 or Vessel.
In December, the e-commerce giant announced it would begin to allow users to add subscriptions to other VOD services onto its Prime Video package, including Showtime, Starz, the Lifetime Movie Club, Cinedigm’s ConTV, Documara and Dove Channel, Smithsonian Earth, DramaFever, and Curiosity Stream.
The Preacher deal was signed with Sony Pictures Television for Amazon Prime Video in the U.K., Austria, Germany and Japan.
Watch the trailer below: