Astronauts Wanted, the millennial-focused digital content studio jointly owned by former MTV Networks CEO Judy McGrath and Sony Music Entertainment, is upping its focus on scripted content production across genres and platforms, and it’s hired two new executives to bolster that bid.
Kim Rosen (pictured, left) and Christine Murphy (pictured, right) have joined the company’s leadership team as VP of development and SVP of branded entertainment, respectively.
Rosen’s role will have her oversee development of original series and films. She will report to Nick Shore, AW’s chief creative strategist.
Rosen previously worked as VP of film and digital development for Alex Kurtzman and Roberto Orci’s Secret Hideout Productions (formerly K/O Paper Products), where they helped to develop blockbuster titles such as Star Trek, Star Trek Into Darkness, Now You See Me, Transformers 2, Enders Game, and the Monster Universe franchise.
Rosen is also credited with starting the prodco’s digital division during her tenure at Secret Hideout.
Murphy is in charge of setting the strategy for AW’s brand partnerships, and will report to both Shore and COO Amina Canter.
Murphy was most recently SVP, Creative Lab at the digital network Studio71. There, she is credited with spearheading the creation of integrated content campaigns and social strategies for major brands.
Both women will be based in the company’s Los Angeles office.
Astronauts Wanted’s own content credits include the recent feature film A Trip to Unicorn Island, featuring YouTuber Lilly Singh, which recently debuted on You Tube Red. The studio also produced the extreme sports series Hey USAx with Marcus and Cody Johns for Verizon go90 and fan-led travel series Hey USA with digital influencers Grace Helbig and Mamrie Hart for Conde Nast’s The Scene. More recently, AW partnered with Canvas Media Studios to create Socio, a scripted transmedia psychological thriller where fans dive deeper into narrative through multi-platform elements.