A+E Networks is launching a multi-platform content hub designed to function as a “full service agency for brands, shows, advertising and distribution partners” via the development and production of short and mid-form content.
The storytelling hub and social media agency, named 45th & Dean, will be housed in a Brooklyn-based facility opening in the fall, and will also have dedicated teams in A+E’s Manhattan and Los Angeles offices. Paul Greenberg, EVP and GM for A+E’s FYI network, will also take on the role of EVP for 45th & Dean.
Greenberg (pictured) will report to Sean Cohan, president of international and digital media for A+E.
The company says the initiative will be focused on content creation, distribution, measurement and audience development for A+E Networks as well as for branded content partners. The team will publish content daily, to be distributed to distinct audiences via specific platforms.
In building the team, A+E has brought on Shannon King as SVP, content partnerships and social media. Hailing from previous stints at Levo League, Time Inc., Yahoo And AOL, King will oversee digital content partner relationships, as well as social media teams across the A+E network portfolio.
Todd Pellegrino joins 45th & Dean as SVP of video content and will oversee all of the agency’s short form video content. He comes to the team from New Wave Entertainment, where he was a partner in its New York division.
Story courtesy of Realscreen