Woe is the journalist who missed the Hearst presentation.
The first-timer at this year’s NewFronts turned up the heat with a Magic Mike-esque performance by none other than Channing Tatum. The actor’s participation at the media co’s presentation was in honor of the upcoming Magic Mike Live + Cosmopolitan, a new year-long-content partnership between the magazine and the live show. The pairing will result in a number of new video series, Facebook livebroadcasts, VR exections, Snapchat takeovers, as well as articles and galleries.
Cosmo also unveiled a new series backed by actor Elizabeth Banks and her comedy platform WhoHaHa. The new comedy series, yet unnamed, will be distributed on both platforms.
Other Cosmo series include: SnapHacks on the magazine’s Snapchat Discover platform, delivering 10-second hacks in beauty, fashion, food and fittness; All In, an unscripted series that follows women on the verge of their “big breaks;” Beautiful Nights, a beauty DIY series for evening looks; and Show Day, a behind-the-scenes look at different Sony musicians, leading up to their big shows.
Cosmo wasn’t the only magazine getting a glut of new content. Elle, Esquire and Harper’s Bazaar also picked up a number of new shows, including:
- How Do I Wear That?: the new Elle series will break down how to actually wear the over-the-top runway fashions;
- My Turn: a daily series by Elle that will feature women leading change and breaking boundaries;
- How To Be A Man With Frank Kobola: For Esquire, former Cosmo “average guy” Kobola will “reclaim his manhood,” by comically trying to master stereotypically “manly” tasks, like chopping down a tree or changing a tire (and for all the positive press during these NewFronts around breaking gender barriers and equality, these are still considered “manly” tasks);
- Manhood: To balance out How to Be A Man, Esquire is also unveiling a new doc series that gets men to talk about the insecurities, confusions and conflicts that define them as men in a bid to change the definition of manhood;
- Who’s That Guy: Hosted by Esquire EIC Jay Fielden, the new Facebook Live series will feature a celeb guest and the magazine’s Facebook audience playing a celeb guessing game;
- The Younger Games: For Harper’s, the new series will explore beauty remedies that aim to tackle aging;
- BAZAAR Unbridaled: The new series will explore “anything-but-basic” weddings; and
- The Sweet Guide to Living a Better Life: From the publication Sweet, the new daily Snapchat Discover series will explore ways of introducing joy and expanding horizons.
Hearst also announced a new development fund with A+E Networks to find and create content with emerging and established producers, however few details exist at press time.