YouTube Space Toronto - lobby entrance

YouTube welcomes Canada’s next big digital stars

Mark Swierszcz has moved from Bell Media to Google Canada to lead YouTube Space Toronto, with the aim of growing the local creator base.
April 27, 2016

YouTube has given its Canadian creators a new place to create and learn with the construction of YouTube Space Toronto.

The space officially opened this week in downtown Toronto, providing opportunity for YouTube creators with more than 10,000 subscribers to shoot videos, and creators with more than 1,000 subscribers to attend workshops to hone their digital skills and grown their audience.

YouTube already has deep roots in Canada. The country has spawned some of the platform’s biggest international digital stars including Lilly Singh, better known as iiSuperwomanii with 8.5 millions subscribers, brothers Harley and Darren Morenstein of Epic Meal Time (seven million subscribers), and Matthew Santoro (5.4 million subscribers).

Mark Swierszcz has been hired to lead the new studio space, coming to YouTube Canada from Bell Media, where he has worked since 2006. Swierszcz(pictured, right) was part of the team that launched Much Digital Studios at Bell Media as part of his remit as director of digital specialty content for Much, MTV and E!, a role he had since 2014.

“I came to YouTube because it gave me the opportunity to work with all of the creators in a global space,” he said. “Being neutral and talking with everyone in Canada and all the partners they represent. Giving them a space to learn, connect and create.”

Canada has traditionally over-indexed on YouTube viewing, with a reported 25 million unique viewers of YouTube videos in the country in March, according to comScore numbers provided by Google Canada.

Globally, the number of hours people spend watching YouTube is up 60% year-over-year, the fastest growth the company has seen in two years. And the number of hours people spend watching YouTube videos on mobile is up 100% year-over-year.

The new YouTube Space Toronto has a few different rooms for creators to play with, including one with a retro basement feel that’s fully equipped with a bar, stage and sitting area for different shooting options. The space was officially launched on Tuesday with a party that brought together some of the top Canadian creators, like Domestic GeekThe Sorry Girls and asapSCIENCE.

Swierszcz said brands can partner with creators at the space, but it will be done through the creators or their associated MCNs.

YouTube Space Toronto is the ninth such creator space worldwide for the company. There are also YouTube Space’s in cities including Tokyo, Los Angeles, Mumbai and Berlin.

Story courtesy of Media in Canada, with a file from Darah Hansen, StreamDaily 


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