Crackle, Sony’s ad-supported streaming network, will soon make its original programming available to viewers on Comcast’s Xfinity on Demand.
The programming is set to bow on Xfinity TV April 20 in a move that marks Crackle’s first content deal with a cable distribution partner. Crackle originals will also be available for TV Everywhere viewing via the Xfinity TV app and website.
The deal will give linear customers access to the likes of Jerry Seinfeld’s Comedians in Cars Getting Coffee, Bryan Cranston’s animated series SuperMansion (pictured), scripted drama The Art of More (starring Dennis Quaid, Kate Bosworth, Cary Elwes and Christian Cooke), and Sports Jeopardy! with Dan Patrick.
Select titles will launch on linear this week, with additional Crackle originals and licensed programming expected to roll out in the months ahead.
Crackle is already available for free in 21 countries. Eric Berger, EVP of digital networks, Sony Pictures Television and GM of Crackle, said in a statement the deal with Comcast expands will expand that reach to new audiences.
Comcast currently reaches more than 22 million video customers in the U.S. through its Xfinity service.
“We are continually expanding our on-demand content offering and Crackle’s growing portfolio of high-quality original series is a unique and valuable addition to our Xfinity On Demand platform,” said Franz Kurath, VP of content acquisition for Comcast Cable.
Crackle is also available on PlayStation, Apple TV, Chromecast, Amazon Fire TV, Xbox and Roku.