E-commerce giant and streaming platform Amazon has launched a monthly standalone subscription membership for its Prime Video service, according to CNN Money.
Prime, which had previously bundled its video service with a raft of other amenities, including free retail shipping and next-day delivery, had until recently only been made available to customers for an annual fee of $99.
The standalone month-to-month SVOD service will now go head-to-head with such competing digital giants as Netflix, Hulu and HBO Go at a price point set at $8.99 per month. Prime Video will continue to be available as a bundle with Prime’s other services.
The move comes as streaming leader Netflix begins to move its long-time subscribers from a standard pricing plan of $7.99 per month to a more expensive package of $9.99 per month in May.
Prime Video is currently available in the U.S., U.K., Japan, Germany and Austria. While it’s not as widely available as Netflix, Amazon originals have earned the praise of critics far and wide. Its most successful series is the comic drama Transparent (pictured), which last year won five Emmy awards, three Golden Globe nominations and one SAG award. It’s also won numerous awards for several of its original kids’ programs, such as Annedroids and Tumble Leaf.
Amazon Prime Video will also play host to former Top Gear trio Jeremy Clarkson, Richard Hammond and James May’s forthcoming, as-yet-untitled automotive series, which began filming in February.
Story courtesy of Realscreen