Sling TV launches new subscription service

The new OTT deal gives U.S. customers access to content from various Fox brands, and is the first time Sling is available across multiple screens.
April 14, 2016

Dish-owned OTT service Sling has launched a new streaming package to U.S. customers that includes live and on-demand content from various Fox brands, and allows users to stream on up to three devices simultaneously.

The basic service, which is still in beta, was unveiled this week and will contain programming from Fox Broadcasting, Fox Sports, FX and National Geographic, among other Fox offerings. Extra packages from providers such as AMC, A&E, Turner, Scripps, Epix and Univision will offered as an add-on at an additional cost.

The basic package also offers multi-screen viewing on up to three devices simultaneously, which is a first for Sling. It will cost users $20 per month. (No details have yet been made public for the add-on packages.)

“Since launch, our customers have asked for more channels and multiple streaks,” said Roger Lynch, CEO of Sling TV, in a statement. He said customers will now gain live and on-demand access to mainstream hits such as Empire, American Crime Story and sports and news broadcasts in local markets.

Sling bases its business model around core packages with add-on options. It has partnered with the likes of Disney’s Maker Studios, Sony Pictures Television and Univision to create additional channels featuring linear and digital favorites. In June 2015, it launched Sling Latino in an effort to tap the growing market of mobile-loving, content-craving Hispanic Americans.

Sling currently does not produce any originals.

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