France bids bienvenue to Viceland

The new linear lifestyle and entertainment channel from millennial brand Vice Media is set to launch in August on CanalSat.
April 6, 2016

Vice Media has promised an aggressive expansion of its Viceland linear channel and it appears to be delivering on that vow.

France is the latest country to offer the lifestyle and entertainment channel, the digital media company has confirmed. Following a deal with payTV group Canal+, the millennial-focused, 24-hour channel is set to launch on CanalSat this fall.

The French version of the channel is the first non-English language version to be offered by Vice. It will include new Vice-produced localized programming, featuring stories, people, fashion and culture designed to appeal to young French audiences, and be available for CanalSat customers in their basic TV subscription packages via traditional television and OTT and mobile options.

The French channel will also include Viceland’s global slate of original content, developed under the guidance of Oscar-winning film director, Spike Jonze, who serves as the network’s co-president alongside Eddy Moretti.

Viceland has launched earlier this year in both the U.S. (A+E Networks) and Canada (Rogers Media), and is scheduled to roll out in the U.K. and Ireland in September on Sky.

Vice already has a presence in France through its Vice France digital properties and content-creation studio. Last month, the company announced a joint venture with media holding company Les Nouvelles Editions Indépendantes (LNEI) to expand the youth brand’s presence across online, mobile and linear in the country.

News of the Canal+ deal follows the hiring of Arjan Hoekstra as Viceland’s new European GM. The media industry veteran will oversee network operations on the continent as Vice looks to shore up its presence across platforms in new markets.

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