Turner is deepening its content commitment to Thailand with a deal that will see a selection of TV series, Hollywood blockbusters and kids programming made available to local audiences via linear and over-the-top mobile services.
The agreement with Thailand’s AIS gives the telco’s 40 million subscribers the opportunity to watch live and catch-up content from Warner TV, World Heritage Channel, HLN, Boomerang and Toonami. As of April 1, AIS will carry the five channels on its Playbox OTT platform and Play mobile app.
The two kids’ channels, Boomerang and Toonami, are packaged with an AIS mobile subscription and available to all existing subscribers, while Warner TV, World Heritage Channel and HLN are accessible with an additional fee, or as part of a subscriber bundle package. All
channels are available to all customers for a three-month trial period as part of the launch promotion.
Boomerang and Toonami are already Thailand’s top-two kids’ channels, according to Phil Nelson, managing director of Turner in Southeast Asia. The deal also marks the first time that HLN and World Heritage Channel brands have been made available on any platform in Thailand.
“So it’s fantastic to work with AIS to offer the brands to an even wider audience, on-the-go, via their mobile devices,” said Nelson in a statement.
The AIS Play app is available to AIS customers in Thailand and provides access to live content from 100 different channels, as well as a library of video on demand. Playbox, meanwhile, is a set-top box service that offers both linear TV and VOD.
Digital video consumption is escalating in Thailand, as it is in several emerging nations around the world. A 2014 study from Videology and Nielsen found that Thai households have access to more connected technology that ever before, with smartphones fast gaining ground on desktop and laptop devices as the go-to source for video streaming. Across the country, online video consumption is growing steadily, especially among millennials and younger audiences, with digital video proving more palatable to audiences than linear television during much of the day.
ZenithOptimedia predicted in a July 2015 report that the number of people around the world watching linear TV will start to decline for the first time in 2016. The change, according to the study, is due mainly to the rapid rise of smartphone and table penetration across the globe. Video consumption on mobile is forecast to grow by nearly 35% this year.