Following a surge of new funding, online tech and business news site Mashable will further expand its video production, both linear and digital, in an bid to bolster its branded content offerings, the company confirmed.
Mashable recently secured $15 million in Series C financing. The round was led by Turner.
According to a media release, the company will use the money to focus on growing its branded video division, with much of the planned new programming created in collaboration with Turner. Mashable will also distribute select Turner programming to its digital audience, with an eye on creating cross-sales opportunities for clients of both media brands.
Over the last year, Mashable has been ramping up the development and growth of its video capabilities, branded content partnerships and tech products. It officially launched Mashable Studios in June 2015 (headed by Eric Korsh, pictured), which allowed the company to create serialized video programming and branded content for distribution across its own site, various social networks, television partners and VOD platforms.
Recently, Mashable Studios paired with U.S. cable net Bravo on four new unscripted digital series, which will roll out later in 2016.
According to the company, Mashable has
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more than doubled its video production in the last 12 months, with cross-platform video views up by more than 400%. It’s also seen a 69% year-over-year growth in branded-content revenue.
The funding was led by Turner, a division of Time Warner, along with funding from returning investors Time Warner Investments, Updata Partners, David Jones and Mike Lazerow, with participation for R&R Venture Partners. As part of the agreement, Kevin Reilly, chief creative officer for Turner and president of its TBS and TNT channels, will join Mashable’s board of directors.