"You! Keep dong what you're doing!" Will Keenan, president of Endemol Beyond USA jokes with our photographer.

Will Keenan exits Streamup

The long-time digital exec joined the live-streamer in September 2015, and has overseen its growth to more than 23 million monthly visitors.
March 30, 2016

Streamup president Will Keenan has announced that he will soon leave the company.

Keenan announced the departure on social media March 29. Following his exit, Keenan said he will be taking a break from the industry.

The timeline of Keenan’s departure is vague — he stated that he is currently wrapping up a number of projects and that it will be around two months before he “disappears.”

Keenan is still scheduled to speak at France’s MIPTV digital fronts on April 5.

He joined the live-streaming start-up in September 2015 after being introduced to founder Kyle Michelson. From Keenan’s initial meeting with Michelson to the end of 2015, Streamup has grown from 70,000 to 23 million monthly active users, according to Keenan. The platform has also expanded to offer a mobile version and has signed high-profile creators such as comedian and actor Andy Milonakis (Waiting, Jimmy Kimmel Live) and YouTube prankster Ed Bassmaster (who boasts two million subscribers on the Google-owned video giant).

In a December interview with StreamDailyKeenan said the platform is most popular in Asia (with more than 10% of the population of Taiwan using Streamup) and South America.

Prior toStreamup, Keenan served as president of Endemol Beyond USA. During his tenure, the MCN and digital production co. saw the launch of lifestyle brand Icon, creatively lead by YouTuber-turned-entrepreneur Michelle Phan, and the gaming and e-sports network Smasher.

About The Author

Join In On The Conversation!

Add your comment below, trackback from your own site, or subscribe to these comments via RSS.


Brand Menu