Arturo C

Comedy Central renews three digital originals

The short-form series will all return to the Viacom-owned network's site as online originals play an increasingly vital role to the comedy brand.
March 30, 2016

Viacom-owned network Comedy Central has announced its latest round of renewals. While the usual suspects like the long-running animated series South Park and the popular Inside Amy Schumer are among those returning to the linear airwaves, three of the network’s renewals are digital originals.

Alternatino, Nothin’s Easy and Questionable Science are all short-form video series that live on Comedy Central’s main site. All three series aired three episodes each, with episodes ranging from four to six minutes in length.

Alternatino is a spin-off of Comedy Central’s linear hit Broad City, featuring Arturo Castro’s character Jamie (pictured), who looks to examine his own life as a modern Latino. Nothin’s Easy features The Daily Show’s David Angelo and is based off Angelo’s own adventures as a struggling comic in L.A. Questionable Science features comedian Rich Fulcher and his gang of inept scientists as they ask real scientists very stupid questions.

Comedy Central has not yet announced premiere dates or number of episodes for the new series.

On top of its online video series, Comedy Central has also launched a small slate of scripted and unscripted Snapchat series, such as Stallingstarring The Next Great Burger host Owen Benjamin. While Comedy Central has not made public whether these series will continue, Viacom has shown its faith in Snapchat’s importance to Comedy Central’s future, having recently launched an international channel for Comedy Central on Snapchat’s Discover platform.

Viacom, which also owns other niche channels like Spice, MTV, BET and VH1, recently partnered with comScore in a bid to better track the performance of its digital properties and seek out more cross-platform ad deals.

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