Fullscreen has purchased the direct-to-fan platform StageBloc in a bid to drive deeper engagement between online artists and creators and their audience.
By combining community, commerce and marketing tools, StageBloc is designed to help users consolidate their digital identity into a single place on both the web and mobile, and use the resulting data to make content and business decisions.
The Chicago-based company currently supports 10,000 existing client accounts, including Metallica, Kenny Chesney, Keith Urban, Eric Church and Kid Rock. Fullscreen intends to make the platform (which will be renamed Fullscreen Direct) available to its 75,000 online creator network.
“We’re putting creators in control of their own brands. With the StageBloc acquisition, we will be able to offer Fullscreen Direct to artists to centralize their content and products to engage their communities in one place,” said Beau Bryant, Fullscreen SVP of talent and programming, in a statement. “Today’s creators reach millions of fans across disparate platforms, and this direct-to-consumer approach is the future of the creator business.”
The move marks Fullscreen’s evolution to direct-to-consumer business models for creators, with an eye on boosting revenue growth off social-video platforms, focusing on premium video and non-video revenue streams, including merch, licensing, ticket sales and events, and community management.
The analytics function of the platform is key to the purchase with audience insights expected to provide stronger direct-to-fan relationship management and marketing through email, social media and apps on web and mobile platforms.
The new tool is intended to build on Fullscreen’s own Creator Platform, which debuted in 2011 and gives its influencers the ability to monitor their YouTube earnings and channel performance, plus connect with fellow creators within its multi-channel network.
StageBloc was launched in 2013 by Tom Giles, Josh Holat and JD Hartley. Fullscreen has not made the price of the acquisition public.
The Fullscreen MCN has a total reach of 600 million subscribers and generates more than five billion monthly video views. Among its best known creators are Grace Helbig, The Fine Bros., filmmaker Devin SuperTramp, Andrea Russett and Jack and Jack.
Photo of (top left to bottom left) Metallica , Eric Church, Keith Urban and Kenny Chesney