Tribeca launches digital creator marketplace

The market, a first for the indie film festival, signals the rising quality of digital content - and the sizeable audience that it attracts, says director Genna Terranova.
March 17, 2016

For the first time in its history, Tribeca Film Festival, the annual indie film event co-founded by Robert De Niro,  is opening its marketplace to digital creators, and offering special screenings of their online projects.

The day-long event (which takes place April 21 at the festival in New York) will pair buyers, producers and agents in the industry. It will also showcase some premieres, some previews and stand-alone projects from digital frontrunners such as Indigenous Media, Fullscreen, StyleHaul, YouTube Red, New Form Digital and Maker Studios.

Genna Terranova, festival director for Tribeca Film Festival, said in a statement that the rising quality of digital content — and the sizeable audience that it attracts — is what has pushed the festival to add the marketplace.

“There are exceptional stories being made for digital platforms and passionate, engaged fan bases for these stories. We hope to encourage quality storytelling in digital media and beyond, and give the public a first look at what their favorite creators are working on,” said Terranova.

Programs and premieres that will be featured in the screening include:

  • Vlogumentary directed by Matthew Testa and produced by Shay Carl Butler, Morgan Spurlock, Corey Vidal, Jeremy Chilnick, and Julie “Bob” Lombardi;
  • A sneak peak of Fullscreen and Legendary’s update of Sid and Marty Kroff’s Electra Woman & Dyna Girl starring YouTubers Grace Helbig and Hannah Hart;
  • Maker Studios and New Form Digital’s comedy series Party Girl starring Lisa Schwartz;
  • StyleHaul’s ensemble dramedy Relationship Status starring Milo Ventimiglia; and
  • Sing It! from Fine Brothers Entertainment and Mandeville Films, which will premiere exclusively on YouTube Red later this spring.

As part of the event, actor Josh Hutcherson and business partner Jake Avnet will discuss their new filmmaker mentorship initiative, Indigenous Media’s Film Incubator powered by The Black List. They will also screen clips from one of the chosen films from the program.

Other market attendees include David Milchard and Matt Clarke (Convos with My 2-Year Old), John Cozart (Paint), Gaby Dunn (Just Between Us), Tim Pool (Timcast), The Gregory Brothers, Matt Bellasai (Whine About It), Allison Raskin (Just Between Us), Gregory Bayne and Christian Lybrook (Zero Point), Ingrid Nilsen, Joe Penna (MysteryGuitarMan), Meghan Tonjes (singer-songwriter, #bootyrevolution), Jordan Fish, Mikey Murphy, Tony Valenzuela (Creator of BlackBoxTV), and more.

The concept of the market was developed in partnership with Creative Artists Agency (CAA).

Tribeca already has a showcase for digital storytellers, the Tribeca NOW (New Online Work). The program will feature the works from 11 creators on April 14.

Earlier this year, the festival introduced an initiative to promote Snapchat, offering an all-expense paid trip to the festival for the creator of the best Snapchat story chosen by celebrity judges such as DJ Khaled and Steve Buscemi.

The 2016 Tribeca Film Festival runs April 13-24 in New York City. Along with De Niro, the festival was founded by Jane Rosenthal and Craig Hatkoff.

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