Hallmark’s Feeln showcases power of women

With audiences hungry for female-driven stories, the feel-good SVOD bows its latest original series, Wonder Women: Heroic Forces.
March 11, 2016

After two years in the SVOD market offering mainly licensed content and exclusive Hallmark Hall of Fame films, Hallmark-owned streaming service Feeln has produced an original docu-series showcasing the power of women.

Wonder Women: Heroic Forces is set in locales around the world and explores the combined talents of women who band together to defy cultural traditions and gender stereotypes, while working to strengthen their communities and each other.

The series is shot in Brazil, India, Japan, Mexico, South Africa and the U.S. Among the planned episodes for the season are:

  • Women of the Sea: In Japan, the tradition of sustainable living is fading away. This episode follows matriarchs in their 80s who hold their breath to dive 30 feet to the ocean floor to catch dinner. They are on a mission to continue the sustainable fishing tradition and pass on their skills to younger generations.
  • Ice Blazers: In Colorado, three expert ice climbers train a group of women to conquer their fears and reach new heights.
  • Dalit Beat: After centuries of being treated as less than human, young women from the untouchable Dalit caste in India use their

    drums as a way to take their power back as they compete against men.

  • Rhino Warriors: The battle against rhino poaching in South Africa has acquired a new weapon: the Black Mambas, a group of all-female anti-poaching patrols. Their mission is to save the majestic animals while also maintaining peace.

Each episode of the series was shot with all-female directors including, Tanl Ikeda (Women of the Sea, Dalit Beat), Cristina Malavenda (Rhino Warriors), and Tamara Rosenfeld (Ice Blazers). Executive producers include Malavenda, Rob Fried, Peter King and Sean-Michael Smith.

“Audiences are hungry for powerful female-driven stories,” said Cristina Malavenda, Feeln’s head of production and executive producer of the series, in a statement.

Launched as a destination for “feel-good” content, Feeln produced its first original with the reboot of the 80s animates series Rainbow Brite, featuring the voice talent of Emily Osment and Molly Ringwald. In 2015, the service bowed the original lifestyle series Breaking Bread with Brooke Burke, hosted and produced by Burke herself. The SVOD has other scripted series under production, according to the company.

The service is available via mobile, tablet, OTT devices and online for $3.99 a month or $23.99 a year.

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