In an age when even a linear-focused event like the Emmys has made its peace with the power of digital influencers, it’s no surprise talent agencies, too, are digging deeper into the online realm to find — and sign — emerging talent.
To that end, Abrams Artists Agency has added three new multi-platform influencers to its growing alternative programming and digital media department.
Now repped by the agency are:
- Jack Baran, aka YouTube’s ThatSoJack: Baron has built a YouTube fanbase of 1.4 million subscribers (and 73.6 million views) to date, and has grown the popularity of his adventure/fashion vlog to Twitter and Instagram, with more than one million followers on each platform.
- “Doctor Mike” Varshavski: Named the “Sexiest Doctor Alive” in 2015 by People Magazine, Varshavski, a 26-year-old second-year medical resident in New York, has made appearances on the linear daytime talk show The Doctors, and he has built up an online following of more than 1.6 million Instagram followers.
- Jimmy DiResta (pictured): DiResta has transitioned from hosting linear TV shows to YouTube where his DIY videos — in which he makes everything from home furnishings and personal jewelry to such unconventional and “extreme” items like axes, machetes and knives — have earned him 488,000 subscribers and 51 million views to date.
In the past year, Abrams has signed a number of digital stars for representation as their influence among millennials and Gen Z viewers continues to expand into the mainstream. Among those now repped by the agency are YouTubers Andrea Brooks, Jason Pinder and Kelsey and Kendra Murrel (known as the Glamtwinz, pictured above).