Fullscreen has signed five new creators to its multi-channel network, a move that signals growth in its lifestyle and gaming verticals.
Teen beauty vlogger Teala Dunn (1.3 million YouTube subscribers and 1.2 million Instagram followers), gamer Catherine “Catrific” Valdes (729,000 YouTube subscribers), travel vlogger Jay Alvarrez (640,000 YouTube subscribers and 3.4 million Instagram followers), bar-tending coach Skyy John (known as the Tipsy Bartender to his 2.5 million YouTube subscribers) and gossip vlogger King “Kingsley” Russell, pictured, (three million YouTube subscribers) have all jumped on board the MCN.
The new influencers join the likes of YouTube superstars the Fine Bros. and Grace Helbig. In all, Fullscreen’s network has more than 75,000 creators with at total reach of about 600 million subscribers.
Dunn is the only YouTuber to come from another MCN. She previously worked with the AwesomenessTV network, and starred in several television series including Nickelodeon’s The Naked Brothers Band and TBS’ Are We There Yet? She also appeared in a leading role in the Awesomeness original film Expelled.
The new creators will work with Fullscreen to expand on their current brands, find opportunities across new platforms (including linear), form brand partnerships, license their content and undertake new content initiatives, according to a statement issued by the MCN.
For example, Alvarrez, who normally posts snapshots and video recaps from his recent travels, will now expand into serialized videos that will follow specific themes.
On top of it YouTube network, Fullscreen also operates a live-touring division, which has produced tours for its creators such as the “Girls Night In” tour. The media co. has also co-produced several original film projects, including Rooster Teeth’s Lazer Team.