U.K.-based digital distributor MoMedia has struck a deal with family entertainment prodco Outfit7 to acquire the digital distribution rights to Outfit7’s kids’ series Talking Tom and Friends.
Under the three-year deal, MoMedia plans to distribute the series, which consists of 52, 11-minute episodes, to both transactional and subscription VOD services including Netflix, Amazon, iTunes and Google Play.
Talking Tom and Friends follows the hijinks of Talking Tom the cat and his friends as they shoot their own reality TV show. The show began as a YouTube series in 2010, and has since accumulated more than 2.8 million subscribers and 908 million monthly views on the platform. It will be re-packaged for distribution across paid digital platforms. It features a voice cast that includes Golden Globe nominee Colin Hanks (Fargo) and Tom Kenney (the voice of kids’ favourite SpongeBob SquarePants).
Lucas Bertrand, CEO of MoMedia, said in a statement that the goal is to turn Talking Tom into a platform-agnostic series.
“Talking Tom is generating a massive audience and this plays to our strengths in taking another great brand from YouTube and expanding its reach to other audiences,” he said.
MoMedia, which also manages the digital distribution of children’s brands including Transformers: Rescue Bots, Postman Pat and Pocoyo, recently inked a similar distribution deal with Canadian prodco Shaftesbury to distribute 37 hours of Shaftesbury’s film and TV content, including the rom-com Dirty Singles and the family comedy Life With Derek.
Various apps for Talking Tom have been hosted on Amazon, iTunes and Google Play, and to date have been downloaded more than three billion times.