Agent Raghav

YuppTV inks programming deal with &TV

The India-based OTT provider will expand on its 25,000 hours of programming with series such as Agent Raghav - Crime Branch.
March 1, 2016

South-Asian OTT provider YuppTV has partnered with media co &TV to provide users with more Hindi-language programming options.

YuppTV, which boasts 25,000 hours or programming in 12 languages worldwide, will acquire a slate of &TV’s original television programs ranging across all genres, as well as a small collection of films. Titles include the family comedy BhabhiJi Ghar Par Hai, horror series Darr Sabko Lagta Hai and the thriller Agent Raghav – Crime Branch (pictured). The titles can be accessed on YuppTV’s web site, on smart TVs, smart Blu-ray players, gaming consoles and on Yupp’s mobile app.

The service is most popular with Indians both in India and abroad, and boasts a total of eight million mobile downloads, according to a release from Yupp.

OTT and streaming is still a relatively new world in India. The streaming service Hooq, owned by Singapore telco Singtel, launched in India as well as Singapore and the Philippines in mid-2015, and the SVOD Arré, which produced the original docuseries Re-Gender, launched in January.

In January, Netflix officially launched in India, along with 130 other countries as part of a massive global expansion.

The &TV firm is owned by global media co Zee Entertainment.

About The Author

Join In On The Conversation!

Add your comment below, trackback from your own site, or subscribe to these comments via RSS.


Brand Menu